Craig Martin Founder & CEO
San Francisco / Silicon Valley

Craig Martin
Craig Martin
areas of expertise
  • Business transformation
  • Systemic team coaching
  • Executive development
  • Global team consulting
  • Orchestrating major organizational change
  • Instituting company-wide business process transformations
  • Unifying organization culture and management practices across functions and regions
  • University of California, Berkeley, BA Political Science – International Relations, 1982
  • Academy of Executive Coaching, Diploma in Systemic Team Coaching (2021)
  • The Leadership Circle ProfileTM, Certified Practitioner, The Leadership Circle®, 2018
  • Master Certified Coach (MCC), International Coaching Federation, 2005-Present
  • New Ventures West, Certified Integral Coach, 2003

A former Fortune 500 VP, Craig Martin is a master certified coach, team coach and consultant who equips and inspires leaders and teams taking on the biggest challenges of their careers. Craig’s mantra and call to clients is, “Do your most important work.” With a strong strategic, business sense, he helps them do this by amplifying their influence, developing a systemic perspective, expanding their thinking of what’s possible, and forging more powerful teams.  Craig has worked with numerous senior executives to extend their influence beyond their functional or business units and become strategic enterprise leaders shaping the broader organization. 

As an international expert on leadership and teamwork, Craig has spoken at various leadership conferences and created leadership team programs in Europe, Asia, Australia, and North America.

He is passionate about helping leaders draw deep and bring forth their finest selves to create career-best experiences for their organizations and people. His coaching style is described as insightful, results-oriented, strategic and inspirational. His custom-designed coaching programs for senior leaders include advanced topics such as organizational culture, powerful mindset and habits, and resilience.  Recognizing the incredible pressures top executives face, Craig’s coaching work also focuses on time management and personal care practices, including mental and physical fitness to ready leaders for the peak performances of their careers.


“The greatest use of a life is for something that will outlast it.” —William James

Craig’s clients typically report powerful growth in five classic dimensions of senior leadership: 

  • Executive presence, communication and presentations
  • Evolving their leadership style and broadening their range of appeal
  • Team and talent development, engagement and accountability
  • Managing organization culture, power and psychology
  • Cross-organizational influence


Craig’s coaching principles are grounded in real-world leadership experience as a Marketing VP at Charles Schwab and top global advertising firms where he was known for success driving cross-functional initiatives producing new products and services.


Craig has held leadership positions in the coaching industry through the Professional Coaches Mentors & Advisors (PCMA) where was President of the Northern California chapter and National Board member.  He is a member of the International Coach Federation.

A world traveler since age 11, Craig has visited over 30 countries in Asia, the Pacific, Australia, the Americas, Europe and the Middle East. 


  • Leading in a new world: Path-Finding your Team to the Future

    Whether you are an executive team or top sales team, the key task now is to lead courageously, charting new paths to the future. “Path-Finding” is a team approach that is focused on finding the way to a new future, not maintaining the status quo based on old assumptions about customers and markets. In this new

    August 11, 2020
  • Gaining “2020 Vision”​

    The expression “2020 vision” is synonymous with perfect vision. It’s about seeing clearly and without need for special glasses or lenses. With 2020 vision we can read and see what’s going on perfectly. 2020 is something we are born with and as we get older our vision deteriorates.

    June 19, 2020
  • COVID-19: Your customer’s business has changed. Time to change yours.

    We are having forums with senior leaders across a diverse range of industries. Their key theme is not just how to deal with COVID-19 but how to emerge stronger, fitter in the future market.

    April 16, 2020
how can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

““I have found Craig to be insightful, business savvy, compassionate, direct, specific, and at times appropriately tough when giving me feedback and coaching to assist me in my goal to elevate to a C-Level role. Despite the emotional and political nature of some of our coaching sessions, Craig has remained consistently professional, ethical, and thoughtful and has always handled himself with integrity.”

Niki Leondakis
Chief Operating Officer, Kimpton Hotels & Restaurants, San Francisco

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