Craig Martin
Founder & CEO
San Francisco / Silicon Valley
- Business transformation
- Systemic team coaching
- Executive development
- Global team consulting
- Orchestrating major organizational change
- Instituting company-wide business process transformations
- Unifying organization culture and management practices across functions and regions
- University of California, Berkeley, BA Political Science – International Relations, 1982
- Academy of Executive Coaching, Diploma in Systemic Team Coaching (2021)
- The Leadership Circle ProfileTM, Certified Practitioner, The Leadership Circle®, 2018
- Master Certified Coach (MCC), International Coaching Federation, 2005-Present
- New Ventures West, Certified Integral Coach, 2003
A former Fortune 500 VP, Craig Martin is a master certified coach, team coach and consultant who equips and inspires leaders and teams taking on the biggest challenges of their careers. Craig’s mantra and call to clients is, “Do your most important work.” With a strong strategic, business sense, he helps them do this by amplifying their influence, developing a systemic perspective, expanding their thinking of what’s possible, and forging more powerful teams. Craig has worked with numerous senior executives to extend their influence beyond their functional or business units and become strategic enterprise leaders shaping the broader organization.
As an international expert on leadership and teamwork, Craig has spoken at various leadership conferences and created leadership team programs in Europe, Asia, Australia, and North America.
He is passionate about helping leaders draw deep and bring forth their finest selves to create career-best experiences for their organizations and people. His coaching style is described as insightful, results-oriented, strategic and inspirational. His custom-designed coaching programs for senior leaders include advanced topics such as organizational culture, powerful mindset and habits, and resilience. Recognizing the incredible pressures top executives face, Craig’s coaching work also focuses on time management and personal care practices, including mental and physical fitness to ready leaders for the peak performances of their careers.
“The greatest use of a life is for something that will outlast it.” —William James
Craig’s clients typically report powerful growth in five classic dimensions of senior leadership:
- Executive presence, communication and presentations
- Evolving their leadership style and broadening their range of appeal
- Team and talent development, engagement and accountability
- Managing organization culture, power and psychology
- Cross-organizational influence
background
Craig’s coaching principles are grounded in real-world leadership experience as a Marketing VP at Charles Schwab and top global advertising firms where he was known for success driving cross-functional initiatives producing new products and services.
Craig has held leadership positions in the coaching industry through the Professional Coaches Mentors & Advisors (PCMA) where was President of the Northern California chapter and National Board member. He is a member of the International Coach Federation.
A world traveler since age 11, Craig has visited over 30 countries in Asia, the Pacific, Australia, the Americas, Europe and the Middle East.
articles
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Unlocking Our Next Level of Potential
As in most professions, dedication to the coaching craft requires constant learning and stretching oneself into our next level of potential – what is now possible for us to contribute that might not have been earlier in our life. I happily just received another renewal of my Master Certified Coach certification (MCC) from the International
February 12, 2024 -
Increase Your Team Effectiveness with the GRPI Model
Dysfunctional is not a characteristic any leader wants to use when describing their organization or team. But with various skill sets, experiences, and personalities at play, organizational dysfunction is inevitable without the right structure for operational success. If you are searching for a method to implement that will equip your leaders to build high-performing, functional
February 8, 2023 -
Lead confidently in 2023: What to expect this year
Looking into what’s ahead in 2023, it’s clear that the future of leadership is more complex and dynamic than ever before. As CEOs and executive teams responsible for charting a path forward, it’s essential to be open-minded, agile, and adaptable, as change is constant in today’s volatile business landscape. Of course, there is a great
January 17, 2023